I know you're curious, and so am I.
The most popular products my followers are buying, sorted by trend.
1. Juicy Tinted Lip Balms and Oils
Everyone seems to be opting for hydrated lips these days, and I’m glad we all agree that we’re not messing with drying lip products anymore.
Some popular formulas: Merit Shade Slick, Summer Fridays Lip Butter Balm, Tarte Maracuja Juicy Lip Plump, Ami Colé Lip Treatment Oil, the new Nars Afterglow Sensual Shine Hydrating Lipsticks, Tower 28 Beauty ShineOn Lip Jelly.
Honorary mention for the Merit Signature Lip Lightweight Lipstick, which continues to be a bestseller. I stand by my review that this is a lipstick for everyone, even people who don't like wearing traditional lipsticks.
2. Cream and Liquid Blushes
No surprise here. The cream/liquid blush movement is here to stay. The people want a natural flush, especially as we transition into warmer months.
Crowd pleasers: Merit Flush Balm, the new Kulfi Mehndi Moment Long-Lasting Radiant Cream Blush, Rare Beauty Soft Pinch Liquid Blush (in new shades!)
3. Cream and Liquid Bronzers and Highlighters, too
For those of us seeking a bronzey glow for summer.
4. Creamy Concealers and Skin Tints
Your skin but better. Always in.
5. Neutral Eyeshadows
Shades that never go out of style. Products that will serve you for years to come.
6. New Makeup Brushes
For most people makeup brushes are a very functional/pragmatic item. Totally makes sense to refresh or build a brush collection during a sale.
7. Spring & Summer Perfumes
We’re ushering in the warmer weather with fresh florals, beachy scents, and fruity notes.
8. Lightweight, Hydrating Skincare
Calming, soothing hydration seems to be a theme here. I'm here for it.